Balance Now launched in 2017 but the business concept started back in 2011.
Co-founders Susan and Tim have been working together in corporate leadership roles for many years. Leading large businesses in the male-dominated world of financial markets, they experienced first-hand the challenges and frustration of creating diverse teams.
In 2011, they decided to team up and take their businesses from 15% women to gender parity. At times they felt the weight and disenchantment of competing priorities, a deeply entrenched culture and some early failures. Yet Susan and Tim persisted. This wasn’t driven by altruism or a passion for doing the right thing, it was an acknowledgment that in a highly competitive, digitised, disrupted market, a team who only knew one way of thinking weren’t going to deliver growth.
Using a combination of initiatives, research and a lot of trial and error, Susan and Tim worked out how to create change. They also enjoyed the subsequent growth in revenue, market share, team engagement and innovation. As their portfolios and teams grew, they were able replicate the success and started to realise their unique skills could make a broader impact.
Susan and Tim realised many leaders and organisations across Australia were confident in the “Why” but struggling with the “How”. This inspired them to leave the corporate world and transform their learnings into Balance Now.